Privacy Policy

We may collect personal information when you:
 

• Visit or browse the Platform

• Create or manage an account

• Submit a business to the directory

• Claim or manage a business listing

• Complete your business profile

• Submit a referral

• Leave a review or rating

• Register for or submit an event

• Participate in community discussions or activities

• Subscribe to our newsletter

• Contact us

• Respond to surveys or marketing communications

• Interact with our social media accounts

• Use features or services available through the Platform

• Interact with our website through cookies and similar technologies
   

We may also receive information from third parties, such as businesses that refer other businesses to Black Axle, service providers that support our Platform, or publicly available sources.

We may use personal information for the following purposes:

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To Provide and Operate the Platform

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We use information to:

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• Create and manage user accounts

• Create and manage business listings

• Display business profiles and directory information

• Facilitate business discovery

• Enable users to interact with Platform features

• Process referrals and submissions

• Facilitate reviews and ratings

• Manage events and community activities

• Provide customer service and support

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To Improve Black Axle

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We may use information to:

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• Understand how users interact with the Platform

• Monitor Platform performance

• Improve our website, services and user experience

• Develop new features and services

• Identify technical issues

• Conduct research and analysis

• Create aggregated or anonymised statistics

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To Communicate With You

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We may contact you to:

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• Respond to enquiries

• Provide account or service-related communications

• Send important updates about the Platform

• Notify you about changes to our services or policies

• Provide information about events or activities

• Send newsletters and marketing communications where permitted by law and, where required, with your consent

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For Marketing

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Where permitted by applicable law, we may send you information about Black Axle, relevant businesses, events, opportunities, promotions or other services that we believe may be of interest to you.

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You can unsubscribe from marketing communications at any time by following the unsubscribe instructions included in the communication or contacting us directly.

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To Protect Our Platform

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We may use information to:

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• Prevent fraud and abuse

• Detect security threats

• Investigate suspicious activity

• Enforce our Terms and Conditions

• Protect the rights, property and safety of Black Axle, our users and others

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To Comply With Legal Obligations

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We may process personal information where necessary to comply with applicable laws, regulations, legal processes or lawful requests from public authorities.

Where UK GDPR applies, we rely on one or more of the following legal bases to process personal information:

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Consent

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Where you have given us clear consent to process your information for a specific purpose, such as receiving certain marketing communications.

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You may withdraw your consent at any time.

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Performance of a Contract

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Where processing is necessary to provide services or features you have requested, such as managing your account or business listing.

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Legitimate Interests

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Where processing is necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms.

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This may include operating, improving, securing and promoting Black Axle.

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Legal Obligation

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Where we need to process information to comply with a legal or regulatory requirement.

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Vital Interests

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In limited circumstances, where processing is necessary to protect someone's vital interests.

Black Axle is a directory and community platform. Certain information submitted by businesses or users may be publicly visible.

For example, business listings may include:

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• Business name

• Business description

• Business category

• Business location

• Website address

• Social media links

• Business contact information

• Business logo and images

• Reviews and ratings

• Other information submitted for publication

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Please consider carefully what information you submit for public display.

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Do not submit sensitive personal information or information that you do not want to be publicly accessible.

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Where you submit information about another person or business, you should ensure that you have the appropriate authority or permission to provide that information to us.

If you submit reviews, comments, ratings or other content to Black Axle, that content may be publicly displayed on the Platform.

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Your username, profile information or other details associated with your contribution may also be visible depending on how the relevant feature operates.

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We may moderate, remove or restrict content that breaches our Terms and Conditions, community guidelines or applicable laws.

Businesses that submit information to Black Axle understand that information provided for publication may be displayed publicly through the Platform.
 

We may use submitted business information to:
 

• Create and maintain directory listings

• Improve the accuracy of listings

• Categorise and organise businesses

• Help users discover relevant businesses

• Promote the Black Axle directory

• Feature businesses in marketing, editorial or promotional materials where appropriate
   

If you are a business owner or representative and believe that information displayed about your business is inaccurate, outdated or should be removed, please contact us via email at info@blackaxle.co

Black Axle may use cookies and similar technologies to operate the Platform and understand how visitors use it.

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Cookies may be used for purposes including:

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• Essential website functionality

• Security

• Website performance

• Analytics

• Understanding visitor behaviour

• Personalising or improving user experiences

• Marketing and advertising, where applicable

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Where required by law, we will request your consent before placing non-essential cookies or using similar technologies.

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You can manage your cookie preferences through our cookie consent mechanism, where available, and may also be able to control cookies through your browser settings.

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Some third-party services used on the Platform may place their own cookies or similar technologies and may have separate privacy policies.

We may use trusted third-party service providers to help operate and improve Black Axle.

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These may include providers of:

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• Website hosting and infrastructure

• Website and traffic analytics

• Email marketing

• Customer relationship management

• Payment processing

• Security and fraud prevention

• Advertising and marketing

• Event management

• Social media functionality

• Customer support

• Website functionality and integrations

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These providers may process personal information on our behalf or, depending on the service, act as independent controllers.

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We require relevant service providers to process information in accordance with applicable data protection requirements and to implement appropriate security measures.

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Third-party services may have their own privacy policies. We encourage you to review them where appropriate.

Some of our third-party service providers may process or store personal information outside the United Kingdom.

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Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection law.

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This may include relying on an adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

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The length of time we retain information depends on factors including:

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• The purpose for which it was collected

• Whether you maintain an active account

• Whether we have an ongoing relationship with you

• Our legal, regulatory and accounting obligations

• The need to resolve disputes or enforce agreements

• Security and fraud prevention requirements

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When personal information is no longer required, we may securely delete, anonymise or otherwise dispose of it.

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

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However, no method of transmission or storage over the internet is completely secure. We therefore cannot guarantee the absolute security of information transmitted to or stored by the Platform.

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You are responsible for keeping your account credentials confidential and should notify us if you believe your account has been accessed without authorisation.

Depending on the circumstances and applicable law, you may have rights in relation to your personal information, including the right to:

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• Request access to personal information we hold about you

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information

• Request restriction of processing

• Object to certain processing

• Request the transfer of your information to another organisation

• Withdraw consent where we rely on consent

• Object to direct marketing

• Lodge a complaint with a data protection regulator

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These rights are not absolute and may be subject to legal exceptions.

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To exercise your rights, please contact us via email at info@blackaxle.co

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We may need to verify your identity before responding to certain requests.

You may receive marketing communications from us if:

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• You have provided consent where consent is required; or

• We are otherwise permitted to contact you under applicable law.

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You can opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

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Please note that even if you opt out of marketing communications, we may still send you essential service-related communications, such as account notifications, security updates or important changes to the Platform.

Black Axle is not intended to knowingly collect personal information from children where such collection is prohibited by applicable law.

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If you believe that a child has provided personal information to us without appropriate consent, please contact us.

If we become aware that we have collected personal information in circumstances where we should not have done so, we will take reasonable steps to delete it.

The Platform may contain links to third-party websites, social media platforms or other online services.

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We are not responsible for the privacy practices, content or security of third-party websites.

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We recommend reviewing the privacy policies of any third-party websites you visit.

If we become aware of a personal data breach that requires notification under applicable data protection law, we will take appropriate steps to investigate, contain and remediate the breach and notify affected individuals or relevant authorities where legally required.

We may update this Privacy Policy from time to time to reflect changes to:

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• Our services

• The way we process personal information

• Applicable laws or regulations

• Technology or security practices

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When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.

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Where required by law, we will provide additional notice of significant changes.

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We encourage you to review this Privacy Policy periodically.

If you have questions about this Privacy Policy, want to exercise your data protection rights, or have concerns about how we process your personal information, please contact us:

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Black Axle
Email: info@blackaxle.co

If you are unhappy with how we have handled your personal information, please contact us first so that we can investigate and attempt to resolve your concerns.

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You also have the right to complain to the UK's data protection regulator:

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Information Commissioner's Office (ICO)
Website: https://ico.org.uk/

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You can contact the ICO directly if you believe that your personal information has been processed unlawfully or that your data protection rights have not been respected.