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Backlight
Empowering brands to drive commercial success by leveraging real-time insights on emerging consumer markets
Advertising / Marketing

BACKLIGHT is an award-winning Research and Insights Agency specialising in unlocking the spending power, habits, and behaviours of Black, Asian, and Multi-Ethnic audiences across the UK.
Our mission is to empower Ad Agencies, Media Owners and Businesses to create inclusive products and marketing strategies by authentically engaging diverse audiences using our data-driven insights and cultural expertise.
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